The Story
HE NEXT CHAPTER OF RETRO-FUTURISM
Meet PE2/01 : a seamless evolution from the classics, expanding SEVENFRIDAY’s journey into retro-futuristic style.Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial—
organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE1/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity.
More than just a watch, it’s a statement of attitude—a natural evolution of the SEVENFRIDAY attitude: daring in design, grounded in lifestyle.
Case: Stainless steel case
Size: 44.5mm (3H-9H) x 44mm (12H-6H)
Bezel: Bezel grooved line refilled with Matt Black Berlac lacquer
Caseback: Polished and sunray brushed caseback, with Coffee Brown PVD treatment, Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration
Dial: Four layers construction. Black inner sloped soft touch finishing plate with high relief logo and circle line
Outer ring in galvanic brown with polished and sunray brushed parts
9h marker outlined in galvanic black opalin and filled in with beige color
Black galvanic sandblasted base plate, covered with a central plate in brown PVD finishing (45º brushed)
Opening on the 9h side (65º angle).
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
HE NEXT CHAPTER OF RETRO-FUTURISM
Meet PE2/01 : a seamless evolution from the classics, expanding SEVENFRIDAY’s journey into retro-futuristic style.Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial—
organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE1/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity.
More than just a watch, it’s a statement of attitude—a natural evolution of the SEVENFRIDAY attitude: daring in design, grounded in lifestyle.
Case: Stainless steel case
Size: 44.5mm (3H-9H) x 44mm (12H-6H)
Bezel: Bezel grooved line refilled with Matt Black Berlac lacquer
Caseback: Polished and sunray brushed caseback, with Coffee Brown PVD treatment, Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration
Dial: Four layers construction. Black inner sloped soft touch finishing plate with high relief logo and circle line
Outer ring in galvanic brown with polished and sunray brushed parts
9h marker outlined in galvanic black opalin and filled in with beige color
Black galvanic sandblasted base plate, covered with a central plate in brown PVD finishing (45º brushed)
Opening on the 9h side (65º angle).
